CAPTURING THE MELTING POT

January, 2017

 

Architect and interior designer, Sona Reddy, talks about her décor store Room Therapy, how she styled her cosy Hyderabad family home and what inspires her collections.

Architect and interior designer, Sona Reddy, talks about her décor store Room Therapy, how she styled her cosy Hyderabad family home and what inspires her collections.
"I wanted to be an architect since I was in grade 8. I studied architecture and then got a Masters in construction. I was fortunate enough to study and practice in a field which I love being in,” says Sona Reddy, architect and founder of Room Therapy, a design and décor store in Hyderabad. She holds a master’s degree in architecture and construction management along with experience as a junior architect from a reputed firm in Bangalore. Thereafter, she became a field engineer and after working for close to four years in the field of architecture and construction, she moved to Hyderabad and created a home décor store. So how did an architect and interior designer tread into the space of setting up her own décor store? “I always thought I would be a designer but when I got married and moved to Hyderabad, I was told the market was different and wouldn’t accept my style of designing. I accepted that and went on to explore the retail sector. Turns out that my designs are accepted well and that I land up doing more work at the studio.”

THERAPY FOR YOUR HOME

Sona Reddy

Sona Reddy, architect and Founder of Room Therappy

The Store is an ecletic mix of Indian and International trends

The Store is an ecletic mix of Indian and International trends

Great ideas to use walls as decor spaces, in the store

Great ideas to use walls as decor spaces, in the store

The store designed by Reddy herself has an east meets west aesthetic with interesting feature walls, high ceilings, iron pillars and industrial chandeliers, lights and accessories. A quick glance and you will notice numerous feature walls and décor nooks that can inspire you to create something special for your own home. She is old school in terms of her process. “I don’t like using the computer at all. I like to sketch and design on site. That’s the only model I know and use”, says Reddy. So what inspires her the most? “Travel, lots of travel. All the places I have been to inspire me in so many ways. Traditional practices inspires me the most”, she offers.
When asked about her favourite architects, she says, “Geoffrey Bawa and Charles Correa to name a few - but too many great designers out there”, she says. Being well travelled she ends up picking a lot of products from designers all over the world. “But we are hoping to work with Indian vendors only and we are trying to get to sustainable ways of working with them”, she adds. Some of her personal favourites in the store currently include, “Our blue pottery range has a new twist and I really love the planters in this collection.”

SONA'S HOME STYLE SPELLS KITSCHY

The Store is an ecletic mix of Indian and International trendsDelving further into Sona’s style, we get a sneak-peek into her Hyderabad home.

The Store is an ecletic mix of Indian and International trends

Delving further into Sona’s style, we get a sneak-peek into her Hyderabad home.

Great ideas to use walls as decor spaces, in the store

Delving further into Sona’s style, we get a sneak-peek into her Hyderabad home. It comes as no surprise that she has designed it herself and it echoes the designer’s personal sense of style. “My home was made with a different approach - it was meant to be a guest house for my family’s business. We then went on to make that our own home where I have changed up the design itself only a little but changed the décor completely. I have been collecting stuff for years now. Art and antiques started 5 years ago; before that it was little souvenirs from places we travelled to”, she says.
A décor trend that is catching up is subtly introducing Indian-inspired décor trends into contemporary spaces. The idea is to include nuggets of India’s heritage without taking away from the clarity and functionality of contemporary homes. You can throw in coats of reds on a wall, include dramatic arches to form backdrops, have textiles framed up, floral lines, bright cushions and even traditional furniture like chests, charpoys and stools. A lot of inspiration on how to do this can be found at Sona’s store. Try embroidered throw pillows, ottomans in bright hues to punctuate a monotone living space. Another great tip from the store is how to use mirrors for impact. A stroll through the store and you will notice a lot of indigo, sea-greens and turquoise which can be easily adopted into your contemporary home to create a warm, almost Morrocan-style vibe. The trick as the designer herself admits is to not clutter any space. “You have to play with the same colour palette. Not move away too much and that’s when a balance happens. My living room is very similar in style. Lots of collected art and antiques and lots of colour. It’s a mix. Whatever we like we buy and then we find a place for it at home”, she explains.
You must exercise prudence while picking out pieces for your home. It need not match, it must, like Sona says, “come together in a theme and style.”

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