Meraas launches in New Delhi

Nov 30, 2017

Recently launched in New Delhi’s posh market of MG Road, Meraas is all set to break the monotone of luxury labels in the contemporary world, as the brand adorns authentic Kashmiri and Persian artefacts, which are individually piece-de-resistance created by the human hand.

Meraas is a handcrafted brand, which is the result of the exquisite manifestation of the artisan’s craftsmanship at the highest level. The brand is soaked in heritage, curated by the finesse of Kashmiri artistry spanning generations when it comes to Persian inspired silk carpets, exotic Pashmina Shawls, Walnut-wood designer furniture and intriguing Papier-mâché products.

The fact that every individual piece in Meraas can never be duplicated, as it is handcrafted or be created via regimented technical process, the value of each product becomes a connoisseur’s delight. With a deep-rooted understanding and practical knowledge of artistry passed on from generations, Meraas preserves the 600-year-old heritage of most excellent Kashmiri crafts and strives to create a stable livelihood for the master Kashmiri artisans who are gifted with the métier of producing the most beautiful products.

Their designs arise from the artistic sensibilities and the cultural heritage that the artisans carry in their bosoms.  Since there is no standardized process of how these designs need to be created, there is a level of certainty where the outcome is aesthetically pleasing. It often forms moments of delight when customers encounter their work. Thus, their products evoke a sense of empathy and act as a conduit, where the décor items become art pieces.

Address:104/10, M. G. Road, Sultanpur, Near Metro Pillar No. 96, New Delhi- 110030

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