H&M in plans to enter home segment market

May 25, 2019

H&M will be reportedly entering India’s home decor and furnishing products industry. This move is expected to pitch the global fashion retailer against local firms such as Bombay Dyeing and FabIndia, and IKEA. H&M sells products such as cushion covers, blankets, curtains and accessories. The company is now expected to foray into home segment and will launch decoration products and not furniture. However, the company hasn't decided whether its furnishing-retail foray will be through a standalone format or existing stores would be leveraged to sell new product lines. Globally, H&M Home is mostly present with 362 shop-in-shops and eight standalone stores, in about 50 countries.

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