WeWork rebrands as The We Company

Jan 10, 2019

In ways to move beyond renting commerical real estate, WeWork recently announced a rebranding exercise by re-naming itself as The We Company. Besides, Japanese technology giant SoftBank has invested $2 billion in shared-office provider WeWork, considerably less than the US start-up was hoping for to fund its expansion. Reportedly, the New York-based startup has been alrerady experiencing an unparallel growth. The current cash boost from SoftBank is expected to allow the firm to aggressively pursue the enormous market opportunity ahead of them. WeWork had reportedly doubled its revenue each year in the past few years. However, rapid expansion has led to heavy losses for the company.

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