Client: Arya Hospitality Pvt. Ltd. Year: 2015 Cost Of Execution: 25 Lakh The ‘whyjack’ is a cocktail lounge with basement party culture located in IT zone of pune, Hinjewadi. The design brief of whyjackwas developed in conjunction with algorithm of type of visitors, no. of visitors per week. The project combines a simple and efficient layout, partly suggested by the limited dimensions of the venue, with the complex and redundant interplay of Raw textures and custom-made elements concurring to define the sophisticated atmosphere and the strong identity of the place, a one-of-a-kind experience lousily inspired, in the intentions of the client. The bar is divided in a central part, developed around the bar counter and a fully equipped dj booth, furnished with wooden finished built-in counters and high seats, and two lounge areas around it (regular and VIP), dance platforms finished in funcky stamped wood and furnished with armchairs and sofas. Raw natural materials, pine or cement tile finished floor and form finish walls, are combined with precious custom-made surfaces used as highlights: open service ceiling, metal staircase and chain screens.