AO Smith India aims to expand market share in RO water purifier segment

Nov 15, 2017

After consolidating leadership in the water heater category, NYSE listed AO Smith, the $2.64 bn American MNC, in an effort to strengthen its presence in the water purifier segment in India, has launched Green RO water purifier. The enhanced version of the product will save two times more water than an ordinary RO purifier with breakthrough Advance Recovery Technology (ART).  In the first phase, the product has been launched in top 23 cities and the company plans to introduce the same in other tiers 2 cities early next year.

Incorporating latest advances in water purification technologies, AO Smith India’s Green RO Water Purifiers also comes with double protection with SCMT (Silver Charged Membrane Technology) and an 8 stage purification making the water pure and even baby-safe. Also, the water purifier has an inbuilt mineralizer technology that adds back essential minerals like natural calcium and magnesium, providing instant mineralized hot water at the press of a button. The range comes with one-year comprehensive warranty including filters and RO Membrane thereby giving a worry-free ownership of the consumers. It’s also backed by AO Smith’s flagship service promise, “Power of 1” – one-hour response, one-day resolution and one-time fix. 

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