AkzoNobel and MasterPeace complete 100 ‘Let’s Colour Walls of Connection’

Dec 01, 2017

AkzoNobel and global peace movement MasterPeace have reached a milestone of creating 100 “walls of connection” in more than 30 cities this year. The 100th mural was painted this week at the AkzoNobel education centre in Badshahpur, Gurgaon, India.The partnership was announced in March this year, and has since then revitalized walls in more than 30 cities, stretching from Jakarta, Indonesia to Quito, Ecuador and from Rotterdam, The Netherlands to Karachi, Pakistan. Let’s Colour Walls of Connection has demonstrated the power of paint brands such as Dulux to uplift communities and make living spaces more liveable and enjoyable. In fun and sometimes surprising ways, these walls have brought together communities, celebrating unity, kindness and connection.

 “We believe in the power of togetherness, and by helping bring citizens together to visualize their dreams and talk about them, we hope to bring down some of the walls we have built up in our minds,” said Aart Bos, MasterPeace Global Leadership Team. “It is truly fantastic to see the work that has been done by everyone around the world, driving change towards more inclusive and resilient communities. The activities that I witnessed over the past months show that our promise turned into an inspiring reality for many.”This week’s mural was painted at an AkzoNobel’s education project in India, named ‘parivartan’ (meaning: change), which has transformed the lives of more than 5000 children so far. The Gurgaon location provides education to children from unprivileged backgrounds. The objective of the project is to ensure children are admitted back to school through providing bridge education and ensuring children who are in school continue their education and improve their grades.

 “We are delighted that the culmination of the Wall of Connection project is aptly taking place at AkzoNobel education centre. We firmly believe that education plays a crucial role in breaking down various barriers resulting in an egalitarian as well as an enlightened society. Hence, we have been consistently focusing on providing education to underprivileged children,” added David Teng, General Manager, Decorative Paints, South Asia Cluster, AkzoNobel India.Through Let’s Colour Walls of Connection, AkzoNobel and MasterPeace were also able to contribute to two of the United Nations Sustainable Development Goals focused on creating sustainable cities and communities and forming partnerships to achieve those goals.

 The partnership was officially launched in Rotterdam last March, with the first of the 100 Let’s Colour Walls of Connection is being painted at the city’s Albeda College. Since then, walls have been painted in London, United Kingdom; Karachi, Pakistan; Monastir, Tunisia; and Bangkok, Thailand, amongst others.In an earlier interview, David Menko, Chief Marketing Officer AkzoNobel, and Aart Bos, MasterPeace Global Leadership Team, reflected on the partnership.

 

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