Ambuja Cement launches ‘Ambuja Plus Cool Walls’

Nov 15, 2017

Ambuja Cements Ltd, one of India’s leading cement manufacturers, has launched an innovative green building offering for Individual Home Builders (IHBs) – Ambuja Plus Cool Walls’. The revolutionary product with ‘Heat Barrier Technology’ maintains a 5° C temperature difference indoors - no matter how hot or cold the external temperature is - thus saving energy. Following the excellent response to Ambuja Plus Cool Walls in Gujarat, the product has now been launched in Punjab and Himachal Pradesh recently. In the next few months, it will also be introduced in different markets across the country. Whilst the B2B construction segment has evolved with efficient building solutions like concrete blocks and fly ash bricks, the IHB segment (comprising ~70% of construction demand annually) still depends on brick masonry during the home building processHowever, this has an environmental impact, as it uses fertile soil. Also it gives rise to efflorescence on clay brick walls.

 

About Ambuja Plus Cool Walls

  • A complete solution to build a house that can withstand temperature variations and keep the interiors of a home at a comfortable temperature
  • Traditionally, clay brick walls need to be cured, whereas, Ambuja Plus Cool Walls does not require curing, thereby saving huge quantities of water during the construction process; and also reduces the hassles faced by the consumer.
  • Ambuja Plus Cool Walls is made of heat-resistant concrete blocks and Blockol – Block Jointing Mortar - for joining these blocks.
  • Ambuja Plus Cool Walls are stronger than walls made from any other material

About Ambuja Cement

Ambuja Cements Ltd, a part of the global conglomerate LafargeHolcim, is one of the leading cement companies in the Indian cement industry. Operating for over 30 years, Ambuja has proved to be the best cement for construction and the best cement manufacturing company in India with its uniquely sustainable development projects. 

                                   

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