Asian Paints Launched This Customized Shade Exclusively For Kochi-Muziris Biennale 2016

Dec 21, 2016

India’s largest and Asia’s third largest paint company, Asian Paints, is supporting and promoting art for society by not only partnering with one of the most coveted art exhibition, Kochi-Muziris Biennale 2016, but also launching a customized shade, ‘Biennale White’. The shade has been used for all the exhibition halls in Kochi and has made its way to the walls of every Biennale site.

This impeccable, pure colour with no undertones was reached after careful exploration by “the best minds” a.k.a Asian Paints colour marketing and R&T teams and renowned artists from the exhibition, Sudarshan Shetty, Riyas Komu and Bose Krishnamachari, adds Mr. Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd. He affirms that the “pure white shade” augments “inventiveness and lifts the spirit.”

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