BoConcept, Danish designer & retailer of furniture and accessories announced the launch of its second store in the country. Slated to launch this December 2017, the store will be located in the plush locality of Raghuvanshi Mills in Mumbai. Spread across 3200 sq. ft., the store will have 13 in-house studios depicting various spaces of a home. BoConcept outlets offer a complete selection of furniture products and accessories giving interior solutions for the entire home. BoConcept stands for creating your own living concept, part of the brand’s name is Bo, a Danish name for living and other part is the concept. Founded by two Danish craftsmen, Jens Ærthøj and TageMølholm in 1952 and the vision of the two craftsmen turned BoConcept from a small furniture factory into Denmark’s most global retail furniture chain with more than 260 successful franchise-driven Brand Stores in more than 60 countries.
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