Flipkart launches ‘Billion’ – a budget brand

Aug 01, 2017

Flipkart’s co-founder initiated the new brand launch called ‘Billion.’ The range of products includes home appliances and fashion. The idea behind this launch was to provide a wider range of the Indian consumer base who weren’t satisfied by the service in these categories. The name suggests a billion aspirations for a billion people. It will be made in India and for Indian needs. 

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