Godrej provides ‘freedom of living’ to Garden City inhabitants through launch of ‘Script’, a premium furniture brand

Dec 21, 2017

Godrej has today announced the launch of its first premium furniture store, ‘Script’, in India’s Garden City, Bengaluru. Located in the posh neighborhood of Indira Nagar, The Script store is spread over 14,000 sq.ft of inspirational and design led home interior solutions. The premium furniture brand is inspired by contemporary lifestyle that promises to offer ‘freedom of living’, that uplifts every experience and assist consumers from Bengaluru to balance their daily activities with great ease and joy.

Conceptualized and designed by globally acclaimed design firm Gensler, the store seamlessly combines beauty and intelligence. It offers home solutions that are crafted for new age, contemporary consumers that like to chart their own path be unique; live beyond the traditional. The store offers furniture and interior solutions that reflects the consumers persona.

Script, the first attainable premium furniture brand from the house of Godrej has launched their first store in Bangalore owing to a perfect blend of consumer profiling and existing infrastructure. The IT capital is known to have consumers that are well-informed with a lot of global exposure and enjoys a finer lifestyle. Being well-traveled, consumers in the metropolis are conscious about of the latest designs and innovations. These consumers are design and technology savvy. Furthermore owing to a large working population, the contemporary consumers also prefer living space ecosystems that are multi functional while being aesthetically designed. 



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