In keeping with Design Trends, Samsung launches Galaxy S9 and S9+ in Lilac Purple.

Mar 13, 2018

This year “PANTONE 18-3838 Ultra Violet” is the chosen hue that communicates originality, ingenuity, and visionary thinking that points us towards the future. Following the announcement, different shades of the colour started flashing across industries. Presented as an example of God-given beauty, it not only reminds us of Alice Walker's novel ‘The Colour Purple’ but of musical icons like Prince, David Bowie, and Jimi Hendrix who brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.  In the political climate, purple is periodically identified as a symbol of bipartisanship and a signifier of uncertain affiliation in the case of swing states. It is even found in the cosmos, the wellness movement and was a favourite colour of the famous architect Frank Lloyd Wright.

From runways to red carpets, mobile phones to automobiles, tresses to interiors, macaroons to beverages, accessories to cosmetics and packaging to flowers, purple is a kind of creative inspiration & artistic expression that has started ruling the year.

Taking the trend ahead, Samsung has launched its first flagship Smartphone of the year, the Galaxy S9 and S9+ in Lilac Purple, a colour that is timeless. The handset was launched globally at the Mobile World Congress in Barcelona and was unveiled in India on March 6, 2018. The phone comes in interesting colour choices besides Lilac Purple. Sophisticated and advanced with refined finishes, Galaxy S9 is the device that emanates originality, class and is in vogue.


Brands in the CPG, luxury, and beauty world as well as artists and personalities have started adding a bit of purple to be in sync with the trend. We have now started seeing a wide portfolio of flowers that include Verbena, Smoky Lavender and Purple roses. Ultra Violet emboldens every other colour, adding a bit of intricacy and mystery

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