The American Hardwood Export Council Launches Its Collaborative Furniture ‘Seed To Seat’ At Design Days Dubai 2017

Mar 16, 2017

The American Hardwood Export Council (AHEC), the leading international trade association for the American hardwood industry, unveiled its ‘Seed to Seat’ collaborative furniture at ‘Design Days Dubai’, the Middle East and South Asia’s only annual fair dedicated to collectible modern and contemporary design, from March 14th to March 17th 2017.

Asked to design ‘something to sit on’, prominent designers from UAE including Fadi Sarieddine, Anna Szonyi, Bruce Paget, Pallavi Dean and more, partnered with AMBB Furniture Manufacturing and created seven unique pieces using American tulipwood, red oak and cherry. 

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