Elanpro Launches A Delight For Modern Kitchens

Jan 17, 2018

All of us want our pristine kitchen smelling fresh. However, as the receptacle for the limp leafy vegetables from your refrigerator, the congealed scraps from your delicious meals and bits and pieces of those food sludge, it is natural for the trash can to eventually emit a foul stench.

Addressing this household cleaning quandary, Elanpro, a commercial refrigeration company, recently launched Garbage Coolers. An energy-efficient range of refrigerated bins for the storage of food waste, the new product by Elanpro freezes the garbage and stores it until its final collection. 

ELANPRO GARBAGE refrigerator is characterized by compact design and advantageous operational features. A pest proof product, it can hold one or two standard 240L garbage bins. Anti-bacterial removable door comes with top and front option maneuvering waste disposal. The doors are fitted with exchangeable magnetic gaskets.

A user friendly product, ELANPRO GARBAGE COOLER is equipped with a touchscreen control panel for display of instructions in plain text. The product is easy to clean as it is made of stainless steel. A simple, economical and long lasting product, it is meant for all types of kitchens to avoid odors and risks with respect to food.


House Of Hiranandani Launches Residential Plots In Thaiyur

Jan 17, 2018

House of Hiranandani, a leading real estate conglomerate, developing iconic integrated communities in India, is pleased to announce the launch of residential plots in Thaiyur. Strategically located on the Old Mahabalipuram Road (OMR), this project gives customers a chance to own a piece of land in this high growth corridor of Chennai, along with the convenience of designing a living space as per their vision. The project is registered under RERA and approved by DTCP & MLPA.

The company is launching this project under its new brand identity “Loftline”, created to focus  exclusively on plotted developments and aspirational homes in India. This launch comes close on the heels of the success achieved by House of Hiranandani for a similar development in Shankarpally, Hyderabad. It hopes to replicate the same given the potential in this micro-market and initial response suggests that it might surpass its expectations.  

The plots in Thaiyur are available in various configurations ranging from 1400 sq ft to 2400 sq ft and are competitively priced from Rs 25 lakhs onwards thereby catering to a wider audience. The project will have facilities like blacktop road with street lighting, surface storm water drainage, water supply network, underground water pump, concealed sewer line & provision for power supply.

Commenting on the launch, Prashant Mirkar, Vice President, Marketing & Sales, House of Hiranandani said, “Our aim has been to maintain a diversified portfolio ranging from plotted developments to integrated communities across India and this is a step in that direction. The end-user demand for such projects is high across the country, a trend that is expected to gain further momentum in the near future. Thaiyur is an ideal location for those who want to build their dream house as per their tastes and preferences. Since this region is expected to witness rapid developments in the future there is significant scope for capital appreciation in this project.” 

Merino Opens The Doors To Its First Ever Experience Centre In New Delhi

Jan 16, 2018

After taking the design world by storm all over the country, Merino Group inaugurated the first ever “Merino Experience Centre” in the city today. The showroom was inaugurated by the Chairman Shri CL Lohia, in the presence of trade partners, prominent architect fraternity & interior designers.  It will serve as a one-stop solution for all surface needs, with a grand display of all products of Merino under one roof.

Speaking on the occasion, Mr. CL Lohia, Chairman, Merino Groupsaid, “Merino Group has always been a customer friendly brand; but now the company intends to invest in unique ways to develop a deeper connect with our consumers. We aim to deliver additional experiences and broaden the knowledge horizons by giving information about the latest innovations in surface industry. MEC is one such initiative of the group and the flagship centre has opened in New Delhi. It will be followed by upcoming centers in Kolkata, Jaipur & Bangaluru. It’s a marketing initiative to create an organized visual display of all our brands, where any customer or business associate can visit to explore various colours, textures, understand product applications and then choose from the wide range of product categories.”

The grand display settings will instantly reveal how Merino’s different surface solutions can be combined to complement many more surfaces than what the consumers can generally think of. The diversity of products, styles and verticals showcases that Merino is not only about ground-breaking interior design products but also about whole surface & décor lifestyle experience.

The MEC will allow the brand to come closer and become more familiar with both customers and retail partners. The center will help in showcasing the USP of products on a digital platform through Audio-Visual formats. 

Smart Led Venture Ibahn Illumination Launches Prima And Elite Series

Jan 16, 2018

iBahn Illumination, the first company in India to specialise in Smart LED lights, announced the launch of its PRIMA and ELITE Series of spotlights. They are the country’s first app-operated chip-on-board (COB) lighting solutions.

PRIMA offers reflector-based spotlights with fixed and adjustable spots. ELITE is a lens-based spotlight with a modular design of four different reflector attachments – Fixed, Swing, Angle and Curve. Priced between INR 2,000 and INR 5,000. Available in 8W and 16W, Bright and Dim (Prima), and Warm and Cool (Prima and Elite) lighting options, which allow customers to control the dimming and colour temperature as per their requirement.

Announcing the new range, Mr Rajeev Chopra, Co-Founder & CEO, iBahn Illumination, said, “We are very excited to add the PRIME and ELITE COB spotlights series to our portfolio of products. We believe this series will meet the ever-evolving requirement of good quality lighting of our customers, delivering great lighting experience for them.”

Speaking on the launch, Mr Arjun Shahani, Co-Founder & COO, iBahn Illumination, said, “The launch of our PRIME and ELITE COB spotlights series is a game changer for iBahn, our customers and the Smart LED industry. COB allows for a higher packing density than the surface-mount technology, resulting in more intensity, choice of beam angles and better light quality for the user. We will continue to expand our product portfolio with such exciting solutions.”

Compatible with Android and iOS, the spotlights provide exceptional indoor lighting and can be applied in spaces such as the living room, bedrooms, in POP ceilings for home, corridors, showrooms, cafeteria, restaurant, hotel lobbies, reception areas and in recessed gypsum ceilings.

Astrum Unveils India’s First Super Slim Bluetooth Speaker St150, Priced For Rs. 2790/-

Jan 16, 2018

Astrum, one of the leading ‘new technology’ brand known for its innovation and intelligent solutions announces its newest Super Slim Bluetooth Speaker- ST150.The newest ST 150 nails everything a Bluetooth Speaker should be - Its Loud, yet detailed. Portable but still incredibly durable, a perfect balance between sound, features and price.


A small speaker that raises the Bar. Ergonomically designed at 450g and supremely portable to the extent of sliding in your pocket, the speaker is powered by 10w that gives you excellent sound quality, coming together to offer shockproof and dustproof peace of mind. Its surprisingly big sound with beautiful bass audible up to 10 meters of the range is certainly personable.


Listen to the much-loved playlist for upto 4 hours of playback with 700mah Li-ion Polymer battery backup. With excellent sound quality to boot, the speaker punches well above its weight, playing loudly and distortion free. With 360 degree surround sound profile, the speaker defies its size, pumping out balanced audio full of bass, layered with mids and highs that don’t distort.


Speaking on the newest addition ST150, Mr. Manoj Kumar Panasari, CEO of Astrum Electronics said, “We are thrilled with the line ups we have in the Audio category for 2018. Our range of speakers, with the latest ST150 shall redefine the category in India, packing some serious thunder from its Modest frame”

Connectivity options include Bluetooth and AUX, for an all-around solid performance. Paired with a stylish out cover, the product is available in shades of black and white, with all leading retail stores across India.

Couturier Gaurav Gupta And Jahnvi Lakhota Nandan Of The Perfume Library Collaborate.

Jan 16, 2018

Couturier Gaurav Gupta is the first Indian designer to enter into an olfactory collaboration with Jahnvi Lakhota Nandan of The Perfume Library. AGAIN, Eau de Parfum with its origin at Fontainebleau Forest, France and Sitavan India makes its Indian launch.

Fresh, woody and green, its olfactive map consists of the following  ingredients: Absinthe, Ginger from Sri Lanka, Cloves from Sri Lanka, Lemon, Basil from Vietnam, Wormwood from France, Rum from Guadalupe Islands, Mandarin , White Thyme, Pink Pepper from Peru, Juniperberry, Carrot seeds from India, Bergamot from Italy, Cardamom from India, Blackcurrant, Mint from India, Sweet orange, Rhubarb, Aniseed, Sandalwood India, Cedarwood, United States, Grapefruit.

Both ginger and absinthe notes are rare in perfumery. This perfume has a combination of the two. The perfume also has a touch of sweetness reflecting ‘prasad’ that one has as a child. This gourmand note is rare in a green note. And lastly the wet earth note which has been worked in the lightest of fashions reflects the love that both the creators have of the forest and all that is in the forest.

The perfume is painstakingly designed to be perfectly unisex, and its green and woody notes express a new-natural rare in modern perfumery.  

The distinctive bottle is purposefully simple and elegant in shape to invite people to plunge into the world of smells without distraction. It's packaging of green reveals the scent’s inspiration of the forest of Fontainebleau in France and Sitavan in India. The packaging reprises the colours of the forest. Its shimmering green invites one to take a walk through this fantasy forest or construct one in one’s mind. 

Love You Bunches Makes Exclusively Crafted Bouquets

Jan 15, 2018

So you want to floor your loved ones, but want more than a clichéd, standard bouquet. It’s reason enough to choose from Interflora’s unique flower range to impress your better half – or your BFF.

Pick your flowers according to your special someone’s personality. If it’s mum that you want to make all mushy, try one of the elegant hand tied bouquets, which stay fragrant for 10 days. It even comes equipped with special flower food to help them stay fresh for longer than usual.

For all the couples, there’s fifty shades of red – from deep, ruby roses to scarlet hypericum berries, alstroemeria, spray chrysanthemums, and Asiatic lilies. For vintage pops of pastel splendour, opt for pink lilies, button chrysanthemums and hydrangeas.

Globally known as ‘The Flower Experts’, Interflora handcrafts every floral arrangement and procures only the freshest flowers from certified international and local sources. Every day, thousands of people trust Interflora to deliver their good wishes and thoughtful sentiments on their behalf. But it’s not just about being the largest – Interflora prides itself on being the most premium and personable too.

Spin Launched Their Second Range Of Products

Jan 15, 2018

SPIN launched their second range of products. Keeping their Scandinavian ethos in place, the set of products introduced by SPIN are crafted to complement the art of living well, its clearly differentiated product lines are a clever reinterpretation of classic design principles adapted as per growing consumer needs.
The new introductions include wall accessories, coat rack stands and more for the ultimate utility solutions for modern home spaces.

Studio Malabar Launched In Mumbai

Jan 15, 2018

The iconic lifestyle and fashion store, the Malabar Boutique in the Taj Mahal Hotel, Mumbai closed down in 2012. A year later, to continue the legacy of the erstwhile store and its incredibly glamorous founder, Ms Laura Hamilton, Studio Malabar was established. This  2000 sq ft studio is a haven for single piece collectibles and antiques, furniture, home accessories and yarns of fabric designed in house for apparel and cushion covers.

Having worked for years under Hamilton, owners Sarita Goswamy Dimple Ahuja and Amit Ahuja keep the essence of the Malabar experience in tact at their space on Chowpatty, Marine Drive. The collection reflects what the Malabar brand holds most dearly – a love for old world charm, traditional luxury for the contemporary lifestyle, and a passionate search for beauty and art in every aspect of life.

Barsys- Your Own Tech Enabled Robot For Making Bar Style Cocktails

Jan 15, 2018

Barsys, the avant-garde automated system for making cocktails and mixed drinks are the brainchild of Akshet Tewari. It’s a fully automated cocktail maker designed to act as a tool for bar-tenders, enabling them to cater more number of customers. The cocktails can easily be ordered by an app on a handheld device and the Barsys allows you to have the system be kept at home/office. Barsys monitors the consumption patterns, pour quantities, and can notify the user for ingredients if they are running low. The App, stores all the data in the cloud and can be used to improve inventory management and develop data backed consumer insights. The system combines robotic hardware with cloud-based software to prepare your favourite cocktail faster than a bartender.


A mobile interface based on Android and iOS platform ensures that the customers on different platforms can choose or customize their favourite cocktail. As Barsys has been designed with customization in mind, almost any kind of additive can be used to prepare your favourite cocktail, giving it the ability to prepare over 2000 cocktails or neat spirit drinks. The purpose of a perfect mixed drink is very precisely achieved with the help of complex algorithms used in BARSYS, each cocktail requiring a different algorithm. The machine controls liquor/cocktail pour sizes and ensures portioned drinks and cocktails. The pour sizes can also be configured without bounds for a distinct cocktail taste through an easy UI of the app.