Ao Smith India Aims To Expand Market Share In Ro Water Purifier Segment

Nov 15, 2017

After consolidating leadership in the water heater category, NYSE listed AO Smith, the $2.64 bn American MNC, in an effort to strengthen its presence in the water purifier segment in India, has launched Green RO water purifier. The enhanced version of the product will save two times more water than an ordinary RO purifier with breakthrough Advance Recovery Technology (ART).  In the first phase, the product has been launched in top 23 cities and the company plans to introduce the same in other tiers 2 cities early next year.

Incorporating latest advances in water purification technologies, AO Smith India’s Green RO Water Purifiers also comes with double protection with SCMT (Silver Charged Membrane Technology) and an 8 stage purification making the water pure and even baby-safe. Also, the water purifier has an inbuilt mineralizer technology that adds back essential minerals like natural calcium and magnesium, providing instant mineralized hot water at the press of a button. The range comes with one-year comprehensive warranty including filters and RO Membrane thereby giving a worry-free ownership of the consumers. It’s also backed by AO Smith’s flagship service promise, “Power of 1” – one-hour response, one-day resolution and one-time fix. 

Luxury Furniture Brand Maison Launches Its First Flagship Store In India

Nov 14, 2017

The chic and sophisticated, luxury furniture brand Maison by International Furniture Brands, has launched its first flagship store in India. Located at the iconic Indiabulls Finance centre in Mumbai, the magnificent store is spread across 4000 sq ft and showcases an exquisitely curated collection of luxurious Transitional furniture and accessories. Transitional furniture designs are a blend of classic, timeless, clean curves combined with straight lines with a contemporary twist.

Elaborating on the launch, MS Aruna Tara, Creative Director, Maison, says, “We are extremely excited about the launch of the first Maison flagship store in India. With our in-depth knowledge of global home fashion trends, we have carefully curated a fine selection of Transitional furniture and décor accessories that will add to the style quotient of trendy homes and up-market office spaces. I am confident that this premium collection will appeal to a large section of design-conscious consumers in India’’

 Maison by International Furniture Brands has been established with a mission to provide unique, handcrafted furniture and accessories sourced from luxury furniture manufacturers from North America and Europe.  The plush flagship store in Mumbai showcases dining, living and bedroom concepts that are beautifully highlighted in lavish settings. The collection of Transitional furniture includes a splendid selection of elegant high back and occasional chairs, tufted armchairs and sofas, coffee tables and side tables in darker woods with dull gold and bronze embellishments, chic beds with headboards and gorgeous dining tables and chairs that are intricately hand-carved and exquisitely upholstered. The colour palette is typically neutral ranging from pristine whites to soft tone greys with accents of mauve, indigo blue and olive green. Maison also offers a fine selection of decor accessories that include stunning mirrors, candle stands, vases, table lamps, crystal champagne flutes, wine glasses and decanters. The designs are sophisticated; relaxed and contemporary and exhibit a level of materials and craftsmanship to which others can only aspire.

Casa Pop By Raseel Gujral Ansal Introduces New Tableware Collection

Nov 14, 2017

Great meals are only complete with striking tableware. Whether you enjoy a leisurely breakfast, entertain boisterous groups of friends or sit down to a relaxing dinner with your family every day, Raseel Gujral Ansal believes each meal can be enjoyed with good tableware that should never be stashed in the cabinet.

The newly launched tableware collection demonstrates her practical, no-nonsense approach to table elegance. Crafted using her own designs on porcelain, with intricate use of strong colours and gold accents, the line is divided into 3 collections – Safari, Labyrinth and Opium. The eccentric designs are guaranteed to appeal to the taste of everyone who loves creativity and originality. With their opulent patterns and striking colours, these are objects that are destined to awaken real desire.

Highlighting the essence of the brand’s signature, each collection, which includes dinner sets, mugs, teacups and saucers, has a story to tell.

Airoshine Launches Airoshine A3-5 Room Purifiers

Nov 14, 2017

Airoshine introduces the Airoshine A3-5, an advanced range of room air purifiers, which is ideal for any home/ office and employs cutting-edge technology. The product drives on an impressive 8 layer air filtration technology which can effectively clean a room up to 650 sqft. It incorporates an in-built PM 2.5 sensor and display and an intelligent auto mode system that constantly adjusts the fan speeds according to the requirement. It is available on all major e-commerce platforms like Amazon and at its own website at an economical price of INR 29,250.


To combat the high levels of indoor pollution, Airoshine purifiers employs state-of-the-art HEPA filter technology that helps to eliminate dust, bacteria, fungi, viruses, allergens and also prevents other small and tiny particles from penetrating through with a precision of 99% or more. The Activated Carbon filter layer is effective in removing smoke and odours and the Molecular Sieve filter layer purifies the air by the function of absorbing and alternating, thereby maintaining the humidity levels and elongating the life of the Activated Carbon. Furthermore, the Elementary filter layer, exclusive to Airoshine A3-5, consists of the aluminium frame, aluminium mesh and primary efficiency filter cotton. This helps in the removal of larger particles like dust, hair, dust etc.


Energy efficiency and quiet operation make the product very user-friendly. Bearing in mind the constant voltage fluctuations we face in India, the electric leakage and voltage protection make for an added advantage in terms of safety. Magnetic locks present in the system make the panels easy to open and close for hassle-free maintenance.The Airoshine A3-5 features a ‘Child Protection System’ that allows the machine to automatically switch off in case the front panel is opened during operation, thus preventing any mishap.

Shades Of India Launches Its New Festive Table Collection 2017

Nov 13, 2017

Winter brings with it the delights of food, the pleasures of the table, of entertaining friends and of indulgence. With Christmas come images of snow, of pine trees dressed in white, of the warm glow of the fire, of coloured lamps and decoration.

Shades of India has responded to this mood with a table collection that values nature, that cherishes the intimacy of an evening and that celebrates fine food and wine. Gone is the formal setting beloved of hotel dining rooms. The elegant Orion runner has been worked in foil printed linen that is stitched to give a checkerboard pattern. It provides a centre-piece for the table. The mood of intimacy and enjoyment is enhanced by the play of candlelight, the scattered fruit and napkin rings that draw on floral or abstract designs.

The Constellation runner suggests a river of leaves printed in gold that flows the length of the table. As Christmas is a season of fruits, dessert and chocolate, a bowl of fruit dominates the setting. Napkins are in linen – a natural but luxurious fabric – in colours that range from natural to indigo and yellow. Napkin rings - a speciality of Shades of India - can be carefully arranged to create surprise as guests gather for a dinner.

Shades of India believes that the table is an opportunity for creativity. Glass and cutlery can be enhanced by elements of nature – flowers, fruit, wild grasses – and by intimate lighting. In this universe, creative table runners, napkins and napkin rings are small works of art that add surprise and distinction.

The Collection is available at:

G-17, Emaar Palm Spring Plaza, Golf Course Road, DLF Phase 5, Sector 54, Gurugram (Phone No - 9810904857)

127, Meharchand Market, Lodi Colony, New Delhi, Delhi 110003 (Phone No – 011 49053333)

Ruparel Realty Launches Two Iconic Projects In Mumbai

Nov 13, 2017

Mumbai-based Ruparel Realty, a leading real estate firm, announced the launch of two of their signature projects in Kandivali, West. In the affordable housing segment, they launched phase II of Ruparel Optima, while Ruparel Palacio will be a gated haven of luxury residences. Phase II of Ruparel Optima, with a total of 40 storeys will offer 1 BHK furnished apartments at  INR 53 lakhs wherein customers can also avail the benefits of the Pradhan Mantri Awas Yojna.The project is entirely RERA compliant. Phase I of this project was launched in April this year and witnessed an overwhelming response where Ruparel Realty managed to sell their entire inventory in a week’s time.

Their luxury property, Ruparel Palacio is one of the first buildings in Mumbai’s western suburbs to offer two apartments per floor as well as a private elevator to each apartment to ensure maximum privacy to its residents. This project comprises 2 and 3 BHK apartments and prices start from INR 1.73 Cr and INR 2 Cr onwards respectively. Ruparel is offering special payment plans for the project, Ruparel Optima can be booked by paying only Rs 1,00,000 whereas Ruparel Palacio can be booked by paying only 1% of the value of the apartment at the time of booking.

Antique And Accent Pieces By Anemos

Nov 13, 2017

Anemos presents a line of elegant and impressive furniture built with the best quality of materials and highest international standards. Choose from a chic retro or a modern classic chair, sofa sets or stylish benches to make a statement in your decor. The classic chairs, sofas and benches at Anemos, have the ability to delicately add a pop of colour, pattern and sophistication to your home.

About AnemosIn 2005, inspired and named after the mythological Greek God of Winds – Anemos was launched in a 900 square feet space in Mumbai which was founded by school best friends, Nipoon Agrawal and Rajkumar Jain who were passionate about changing the outlook of people towards fans. The company was based on the simple principle, that fans can and should be as sophisticated and stunning as they are functional. Sourced from leading brands and designers around the world – across the USA to Brazil to Europe to Taiwan and China–Anemos brought some of the most dazzling and exquisite fans manufactured specially for India. Having smoothly filled in a gaping hole in the Indian décor arena, it took Anemos a couple of years to educate Indians about the dual role that can be played by fans. It has been at the forefront of innovating new fans in these recent years.


Address: Anemos, Krishna House, Ground Floor, Raghuvanshi Estate, Senapati Bapat Marg, Lower Parel, Mumbai – 13

Celebrate The Christmas Mood With Ottimo

Nov 10, 2017

Brighten your home with cheerful furniture, wallpapers and kitchens from Ottimo this Christmas. Bringing a variety of options to clients from various Italian brands like Momenti, Tumidei, Operae Home, Aster Cucine and Lualdi to create the festive mood, Ottimo showcases their new festive range. With bright red colour being the main theme of the collection, Ottimo sets a festive holiday mood for your house with their latest collection.


About The Brand: Ottimo began life as an idea to showcase the best of Italian furniture in India. The brainchild of Ashok Basoya, Ottimo showcases leading Italian brands in the field of interior design alongside Ashok’s own in-house brand –Ottimo.Backed by years of expertise, patented technologies and innovative designs, Ottimo’s showcase traverses sofas, beds, doors, walls and floorings, kitchens, children’s room, rooms within rooms, studio apartments, kitchen appliances, home automation and more.  

Indulge In The Excellent Combination Of Fluent Forms Of Fine Lines With Vitra’s Istanbul Series

Nov 10, 2017

VitrA, a leading bathroom solutions brand of Eczacıbaşı Building Products Division in Turkey introduces a combination of fluent forms of fine lines with its Istanbul series. Designed by the pioneer of the 21st-century industrial design Ross Lovegrove, a new bathroom of Istanbul Series has been created with a sophisticated approach inspired by nature. The bathroom’s outstanding combination of fluent and sculptural forms with fine lines testifies to VitrA’s mastership of production technology as well as Lovegrove’s unique approach to technology and materials.

The latest in a long line of VitrA collaborators in the field of design, Ross Lovegrove is one of the most interesting and intelligent designers of this century. With their innovative form’s and alluring lines, the ceramic units and auxiliaries’ of this new bathroom suite further enhances the fabulous ambience of the series and creates a whole new user experience.

Elegant pieces achieve an impression harmony with the fine lines of Istanbul Series.  New Generation washbasins with metal pedestal and countertop options feature minimalistic, yet striking details. Moreover, the compact form and unique design of the new generation urinals adds pure stylishness to the series, especially with their concealed installation option.

Gold Leaf Launches A New Range Of Gifting Options

Nov 10, 2017

Gold Leaf, an interior décor brand has introduced a range of products with the offering of right kind of gifts for the wedding season. Gold Leaf has a wide collection of gifts that can be sent on various auspicious occasions like weddings and others. They deal with categories such as Tableware, Statement pieces, Storage spaces, Lamps and Chandeliers, Soft Furnishings, Animal Figurines and a lot more.


Gold Leaf designs products that not only have an aesthetic appeal but are also of great utility. The brand’s philosophy is to create an ambience highlighted by an exciting Decor object that will provide a truly meaningful and lasting impression on various lifestyles.